India's Discount Retail Industry: An Overview of its Trends and Market

A Report on Discount Retailers, Emerging Trends, and Future Potential of the Industry

Discount Retailing in India Sept 2008 6 pages List price: US$30.00

SUMMARY:

As the retail industry is booming in India, shoppers are faced with sales, discounts and price-offs, which are not only pleasing to their eyes but also to their wallets. Bargains are always appealing, particularly to the regular working Indian consumers who do not want a hole in pockets by the month-end. Consumers tend to be thrifty shoppers and bargain hunters and hence get drawn to discount retail chains. The discount retail industry in India is taking off with enthusiasm as it provides consumers with luxury within their budget. “Discount Retailing in India” looks at the discount retail sector, bargain shops, discount retailers, factory outlets and discount formats in the country. It also predicts the future plans of major discount retailers in India and contains relevant tables, all of which would be highly beneficial to researchers, consultants, students, investors and analysts working closely with this industry.

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