Rural Retailing in India: Opportunities, Challenges, Key Players, Their Growth and Expansion

Retailing in Rural India Dec 2008 15+ pages List price: US$30.00

SUMMARY

Since more than half of India’s population lives in the rural areas, retailers are aiming to make way into these regions in order to expand the consumer base and also cater to the rural people’s demands. There is a visible transformation in the consumer preferences and consumption patterns of people across rural and urban India, owing to the exposure to lifestyle and luxury as well as the increasing purchasing power of the working classes. Even though rural India seems to be a promising market for retailers to invest in, many concerns need to be resolved. “Retailing in Rural India – Markets and Opportunities” delves into the trends of rural retailing and analyzes the opportunities available for retailers in terms of growth and expansion. It also presents a list of major retailers and manufacturers who have penetrated rural regions. Some of the retailers featured in the report include Godrej Aadhar, Reliance, Spencer’s, Big Bazaar, while manufacturers include Nokia, Mahindra & Mahindra and Dabur, among many others.

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