Visual Merchandising: An Important Point of Contact Between the Store and Consumers
An Overview of Opportunities, Challenges and Significance
Visual Merchandising
April 2009
15 pages
List price: US$30.00
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SUMMARY
Visual merchandising (VM) is a tool for the store to display and present its products to the consumers in a way that is convincing and selling. Visual merchandising should be perceived as a long term investment; however, this idea is yet to pick up pace in India. “Visual Merchandising – The Indian Story” is a report presenting readers with information on visual merchandising in luxury retail, significance of VM, opportunities and challenges in VM as well as its status in India as against the western norms.
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