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If Nielsen//NetRatings are to be trusted then Google occupies 50% of the Internet searches in the US. The closest competitor Yahoo covers 23.4% and the erstwhile giants like MSN and AOL score below 10%. Most of us have Google set as the home page on our PCs. This is one name that does not need any introduction, but exactly how much do you know your Google. For a long time I saw Google as a simple white background and a search box in which you write anything and get millions of links to pages somehow related to what you just typed. Not many of us notice a small hyperlink that reads “more >>” in a bold dark blue font. That little link leads to another ordinary looking but magical web page, that also has the same boring white background. This little page managed to do what Rediff, MSN and Fropper have failed in. That was to kill a Yahoom, a hardcore yahoo fan, like me and make a Googler out of it. Google, if you get down to exploring it, is deeper than any other website that exists. In this article I will be covering some aspects of Google other than its search engine.
Orkut and G-mail are two of Google’s numerous facets that several people are familiar with worldwide. Orkut has dominated all other community sites and web groups and has set a new standard for the term NETWORK. Last time I checked my profile I was connected to more than 40 million people through just 21 of my friends. Another Google meter that I noticed revealed that I have over 2.8 GB of email storage through my G-mail id and the number was increasing with every second. For those new to emailing, that’s a hell of a space for an email inbox. Most of us Yahoo users get frustrated when it seemingly takes a century to open a boring colorless G-mail inbox, but the reason for this little delay is the AJAX technology that G-mail uses. It is because of this technology that attaching or uploading a file is many times faster in G-mail as compared to other mail services. Also now we don’t need to refresh the browser repeatedly to check if any new mail has arrived as AJAX takes care of that.
The Google calendar scores over all other calendars (Note: the comparisons did not included the swimsuit illustrated calendars). We can view the calendar in anyway we like as day, week, month or even the next 4 days. Creating events or writing schedules is as easy as it can be. We can get alerts through emails, popups or SMS. And that is not all. We can add any number of calendars as we like from a single Google id, which is useful when you want to share certain schedules with your friends, colleagues or a group. Yes, sharing of schedules is another concept introduced by Google. Now your basketball team can share schedules on the net and members can access the calendar from anywhere. If you wish, an invitation through email can be sent to your guests when you organize a party. All you have to do is add them to the guest list for the event. Some public calendars prove to be handy if you want to stay informed about what is going on in your town. For example, type in “party in New York” and you will get hundreds of results showcasing parties in New York on that day or later. You may also get a map giving directions to reach the party spot.
Speaking of maps, Google provides to maps of the whole world. You can zoom in to search your house. You can view the map as a simple street map or as a satellite image, which is slightly different than the one you get on Google Earth, another famous and highly controversial Google tool, or a hybrid of both. Also, it is not just your schedule that you can share. Using Google docs and spreadsheets you can share your important documents and databases on the web. Many companies are using Google docs and employees now have all the information at their fingertips no matter where they are. Even if you don’t have anything to do with accounting, docs still come in handy:
"As an author...whenever I have an idea or information to place in one of my books, I just go to the nearest computer and log in." - Ken Leebow.
APIs provided by Google may not be of use to everyone and might go above a normal person's head, but ask any programmer and he or she will be crazy about Google. Need more. If your friends can’t read this article get the web page translated into his/her language using Google Translate.
Google also provides opportunities to other websites. Millions of websites are on their way to making millions using Google Adsense. Markus Finch, owner of the website, PlentyofFish.com, claims to have earned more than 1 million dollars from Adsense. This first sounded like some complex business technology to me, but it is actually quite simple ADvertising common SENSE. Google is simply turning these websites into agencies. These sites include links to Google’s sponsored ads on their pages and Google pays them a part of what it makes from the visitors that the site caters to. The idea is simple. Google is making money from ads on other sites and getting free publicity for itself along the way.
This is not the end of Google's fascinating aspects, but just the end of my 1000 word limit. It has so much more in store: Picasa, Blogger, Google on your mobile, Google pack, Ride finder, Froogle, Google mars, Googletalk, the list continues. One can easily write a 1000 page book on Google and if I am not mistaken, there are already many working on it. If Google promotes these products properly then god save Yahoo, but I guess the owners, Larry and Sergey, are quite happy with their billions and are giving others a break. You can’t say what tomorrow may bring but right now on 21st January, 2007 at this very movement (3:58:27 AM) Google dominates the web.
Keep on Googling.
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