KPO - The New Wave

chillibreeze writer — Sajita Nair

A new wave has lashed the Indian shores. But, unlike the tsunami, it promises to open up new avenues and change lives for the better. India has emerged as the most preferred KPO (Knowledge Process Outsourcing) destination of the world. The KPO wave aims to tap the Indian talent in the fields that require expertise and enhanced knowledge.

What is KPO?

So, what exactly is KPO and what is the big talk all about? KPO is essentially an offshoot of BPO. It is the high-end activity of the BPO industry and is estimated to have a magnificent growth in the next few years. It is estimated that the low-end work of BPOs’ will shift to destinations like Bangladesh and Philippines, while India moves over to KPO; which implies moving over from standardized routine processes and data entry kind of work in a BPO, to processes that demand advanced knowledge, analytical interpretation and technical skills. Understandably, the average KPO employee is expected to have better qualifications, skills and knowledge as compared to his/her BPO counterpart.

The kind of job it entails

Fields of work that the KPO industry focuses on include intellectual property or patent research, content development, R&D in pharmaceuticals and biotechnology, market research, equity research, data research, database creation, analytical services, financial modeling, design and development in automotive and aerospace industries, animation and simulation, medical content and services, remote education, publishing and legal support. MBAs, PhDs, engineers, doctors, lawyers and other specialists are expected to be much in demand. The hourly rates for KPO jobs are also higher and are estimated to be approximately thrice that of current BPO jobs.

How it can India a global player

Going by the current statistics, the KPO wave is here to stay and Indians can now benefit much more than before. Large talent pools and favorable government policies together make India the most conducive environment for KPO. Several global players such as McKinsey, Reuters, Harris Interactive and Ipsos among others are already investing in India. As with the BPO sector, India is cost-effective and provides a vast intellectual talent with expertise in areas such as research and analysis.

Outsourcing companies in India are now increasingly focusing on KPO strategies. India is gearing up; individuals and companies alike are now trying to harness this new wave – the KPO wave.

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—About our writer: Sajita says, "An Army Captain who quit the armed forces to pursue her first love- writing. When I sit down to write, my 4-year old son Tejas, is all over me! Notwithstanding, I have been published in a few national magazines and have also authored a non-fiction book. I live in the Visakhapatnam, the city with endless beaches."

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