The Internet has Helped the Indian Market Reach a
Global Audience

chillibreeze writer —Beryl Kun

India is a country with a rich blend of culture, people, and lifestyles that are an inherent part of its identity. For a long time, the general opinion about India was that of a poor, under developed third world country. Consequently the trade and transactions of the nation were quite limited in their reach and volumes. However the negative perceptions about the country have become a thing of the past. The power of the net has brought greater awareness of skills and resources, thus helping the various Indian markets reach a diverse global audience. It has played a major role in opening up the untapped markets of the country and bestowed the benefits of globalization on the Indian people.

Some ventures due to which the Internet has helped India become a global market force are as follows:-

The Freelance Business

India has the largest pool of English speaking people who have the requisite expertise to undertake freelance jobs in varied industries of software, writing, designing and so on. The Internet has helped people across continents find the best fit for their job, in the skilled talent pool of the Indian people. There are various Indian sites and organizations that offer varied freelance services like proofreading, content development, coding and testing. There isn’t a better example than this site itself that caters to providing the best content from the contribution of its Indian freelance writers and developers. The connectivity of the net and other supporting factors have encouraged the top US companies to outsource their work to India and many more companies are expected to follow suit.

Tourism and Travel Industry

There are scores of tourist destinations in our country that have an abundance of natural beauty and historic significance. The Internet has proved to be a boon for the tourism industry as these days you can get all the relevant information of these hitherto unknown places. Numerous online sites offer all the requisite information about these exotic destinations within India- right from traveling to these places to hotel bookings and sight seeing. The net has transformed the face of the Indian tourism industry, by making India one of the top must-visit places in the world. International visitors now know that India has many places to satiate a visitor’s interest, no matter what their budget.

E-commerce transactions

The net has proved to be the best method for buyers and sellers to transact their wares in a fast and convenient manner. Websites like Indiamart.com and Baazee.com are a few examples of the online ventures that see outstanding volumes of e-commerce transactions. Real time selling and buying on baazee.com enables a person to sell everything from cars, books, stocks and virtually anything that comes to mind. The net has made the whole world your very own market place. The profits from online trading are garnering a lot of appreciation as well as opening new markets for further trading within India. Several sites also maintain the databases of all the Indian traders, manufacturers and sellers. These listings have boosted sales and created a wider market for the goods. Online fund transfer, an offshoot of the benefit of net penetration has ensured an inflow of money into the country from the expatriates. This has increased the valuable foreign exchange of the country, leading to greater prosperity and more wealth. Although e-commerce has not made a major impact in the country as compared to others, slowly and surely, Indians are realizing the benefits of online trading.

Online art auctions

Indian artists are among the most skilled in the world, creating exquisite artwork. Thanks to the power of the net, online auctions of their prized masterpieces has become a reality. To cite an example, a recent online art auction of Indian artworks by Saffronartonline registered record sales of 100 crores. Most artists now display their art online helping buyers to view, understand and buy their choice of art from the comfort of their homes.

The Gifting Industry

Homemade Indian products have a huge overseas market. Keeping this aspect in mind, many sites on the net have introduced several products and gift schemes to woo the buyers, thus creating many more jobs and opportunities in India. The sale of traditional Indian handicrafts as well as the spices and apparel industry has had a tremendous boost in recent years due to the proliferation of the net. Today anyone across the globe can log on to the sites of the Indian vendors and take their pick from goods as varied as ‘sarees’ to freshly ground spices. These vendors also take the onus of securely delivering your selected gift to any place that you desire. This has in turn spawned another industry of delivery services in India that transport your gift to the right destination.

India has joined the Internet bandwagon a bit late in the day but the current statistics indicate that the penetration of the net has been significant. Before the advent of the net, there was very little information or awareness about the benefits of trading with India. No longer is the trade of the Indian goods restricted to only the buyers in and around the sub continent. All the aforesaid industries have experienced tremendous success and the Internet will only open up more avenues for other new and profitable online ventures. The net has helped Indian industries reach a wider audience, thus making the world sit up and take notice of its artisans and their artistry.

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—About our writer:

Beryl says, "I am an engineer by profession and a writer by choice. I love reading and writing articles a lot. I have written many book reviews, movie reviews and other home décor and self improvement articles.

Writing unwinds me completely and as I have discovered, it is the best way to connect with yourself".

The Internet has Helped the Indian Market Reach a Global Audience