All About Google Page Rank

chillibreeze writer — Abhimanyu Mishra

So, who doesn’t know Google? Even those who sparingly use the Internet must have used Google at least once. But how many of us know how this amazingly successful search engine works?

It all started with the collaboration of two bright minds - Larry Page and Sergey Brin. In 1998, they started a project in Stanford University related to a search engine that they had developed which eventually came to be known as Google. Along with this, they also developed a system through which they could rank the pages available on the Internet for a filtered search that was named as Page Rank. Page Rank is basically a link analysis algorithm that has been based on citation analysis. This analysis essentially gives a set of hyperlinked documents where they are given a weightage that represents their popularity and their importance on the Internet.

This algorithm and the linkage analysis have been patented and they are quite unique. This system works on a sharing basis, as when one website having a higher rank is linked to another one, then that site will also have a comparatively higher ranking. These linkages are called back links that transfer users to your site from various other websites. The higher the back links on your site, higher will be your Page Rank. Google has also developed a toolbar that gives the Page Rank of the website that you are visiting. All you have to do is install it in your browser and you are ready to go. You can check the Page Rank of a website and can get associated with it to get better ranking.

In addition to the Google Page Rank there is Search Engine Results Page Rank, or SERP Rank. Through this system, rank of a website is calculated in accordance to its SEO ranking. Every time a keyword related to your website is entered into the search engine, the rank it has on the SEO basis decides the overall Page Rank. You can use all the search engine optimization techniques to get higher ranking. Creating quality content in such a way that it suits the search engines, using relevant keywords, updating content regularly are some of the basic things you can take care of.

Having a high Page Rank is of prime importance these days as there are millions and billions of websites on the internet floating around and if you are not listed in the first page of the search results for a particular search, the likeness of you ever being seen is miniscule. It will be as good as you not existing. So to achieve high ranking there are certain steps that one can follow, one of them and the most important one being is the back links. The more the merrier.

Join forums
Forums are potential places where you can put back links to your site. Almost all the forums have a signature box where you can post your back link. But make sure that the forums are related to your website content so that you get maximum clicks.

Submit your site to search engine directories:
Search engine directories are places where you can put your link for absolutely no cost at all. They increase your web presence and will provide you free links to your website and increase your ranking on the search engines.

Write and publish articles:
These are pretty much similar to forums where you can write articles on subjects related to your website and then can provide links to your website creating more traffic and increasing your web presence.

Add an e-zine or newsletter to your site:
Keep a regularly updated e-zine or a newsletter on your website. Keep it related and interesting for the readers to make them come back for more. This will again increase your popularity and thus the page rank.

So if you have a website, or if you are planning to have one, then don’t wait, because now even you can get placed on the very first page of Google search results.

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Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in June, 2010. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.

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—About our writer:

Abhimanyu Mishra holds a master's degree in English Literature and finds solace and expression in words. A content writer, he has worked on projects for major sites like BharatMatrimony, AskLaila and couple of travel websites. He has experience in article and press release writing, copy writing and creative writing. He also loves to write short stories and anecdotes.

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