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Being Green: Trends in India
The much awaited global conference, the Copenhagen Climate Change summit held on December 2009 has failed many hopes and expectations of many people across the globe. The political tussle continues between different superpowers, developing and under-developed countries of this world, once again ignoring the fact that we are warring against a greater force of nature. And when it gets back to us for all our unfavorable deeds, no nation can stand against it. Now when our environment fights us back, we are forced to rethink and amend our ways of living to become more eco-friendly. A new trend hence was given birth in our endeavor to become eco-friendly which many define as ‘Being Green’. Being Green is becoming a big trend. Invented by our need to become eco-friendly and to survive in harmony with our environment, the trend is fast spreading all across the globe. Nowadays many, if not all, have developed a need to redesign their lifestyles and get on the green mode. India has enrolled herself to join this new trend and pass out with the best result possible. Indian Union Environment Minister, Jairam Ramesh has already announced that India would soon have its very own panel on climate change as the country could not depend only on reports from the UN Intergovernmental Panel on Climate Change (IPCC). Clearly, it has raised the bar of importance given to environment by the country and a declaration to work hard for winning the most coveted title of ‘world’s leader in clean energy economy’. India already has many ongoing initiatives to talk about in the context of ‘Being Green’. No doubt that ‘The early bird catches the worm’, and so do initiatives that drive green lifestyle in catching the limelight in various arena of life. For instance, Tata Steel has set its goal to reduce carbon dioxide emissions at its Jamshedpur plant from the current 1.8 ton to 1.7 ton per ton of liquid steel made by 2012. Also Tata Motors will set up an eco-friendly showroom with natural building material for its flooring and energy-efficient lights. Tata Power group has declared that 25% of the total power it would generate in the next 10 years would be from renewable energy sources. Agreeing to follow the trend of being green, several other companies are also in the process of implementing clean development mechanism (CDM) projects. The Delhi government has introduced ‘Energy Conservation Building Code (ECDC)’, to give clear instructions on construction of new government buildings. This code is already in use in various commonwealth projects in the state. Its successful implementation will save 30% to 40% energy.
Brands in India are now focusing more on policies that will help them tap consumer’s choice for green products and promotion of eco-friendly mechanism in their respective markets. The trend has even swept across the country fashion industry. Many designers now work on environment-friendly clothing and showcase their support for the 'green' cause during many fashion weeks like the Wills Lifestyle Indian Fashion Week. Natural fabrics like hand-woven wool from shepherds, natural silks, recycled junk jewelry, organic knits, etc are being widely used. Another trend of being green for publicity has also been reported among many celebrities who support various green causes. NDTV ‘Save the Environment’ campaign witness many celebrities like Abhishek Bachan, Abhinav Bindra, M S Dhoni, Priyanka Chopra, Rohit Bal, Shah Rukh Khan and many other joining the campaign to save the environment. Besides celebrities, many Indian citizens are coming up with different ways of being green. A very beautiful example is that of Mawlynnong, the cleanest village in Asia. The village is situated 90 km away from the state capital of Meghalaya. It has over 80 houses and the villagers are the green ambassadors who have worked hard to attain such green prestige. They kept their surroundings clean by doing simple voluntary service like sweeping the roads and lanes, watering the plants and cleaning the drains. The many non-profit organizations that strive to safeguard the eco-realm work very hard to keep the trend going on and to create more awareness. Not only do they advocate being green but also set out to implement eco-friendly initiatives to ensure survival of all creature in harmony. Renewable energy, environmental regulation, clean energy , energy independence, green jobs, eco-tourism, etc are some of the concern areas they work on. Different reasons might have prompted different people to adopt this new trend of being green but it surely has proved popular. The real success can only be measured in terms of the change witnessed by people in their lifestyle towards being more eco-friendly and adhering to sustainable ways of protecting the environment that will eventually stop global climate change threats.
Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in March, 2010. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.
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