Statistics on Internet usage pattern show that 80% of internet users use Google as their preferred search engine. Hence it is imperative that webmasters focus on increasing their rank in the organic search items of Google. As the higher the position of your website in the organic listing, the better are your chances of getting noticed by the surfer. Google decides on the position of your website in the listing based on the page rank (PR) of a webpage. PR is a numeric value that Google uses to determine the importance of a webpage. Google uses a very complex algorithm to determine the PR of a page. It determines importance by counting the number of links on your page. Hence, a high number of links translates to high importance. The quality of the linked pages is also taken into consideration while calculating the PR. So getting quality links to a webpage is the most important aspect of getting a higher PR.
Ten tips for improving the page rank of your webpage.
Writing good content - The most important aspect of getting a higher PR is writing good content for your website, but unfortunately most webmasters ignore this simple but most effective measure. Content is the king and most surfers are interested in the content of the website rather than the PR. Having good content on your webpage makes other webpages link to you and this will help to increase your PR.
Submit to search engines – One of the most important methods of getting a good back-link is by submitting your website to the search engine directories. Most search engines allow you to submit for free and in this way you will get a free link and good presence in the web community. Online tools that help in search engine submissions are available in the Internet.
Publishing articles – Creating and publishing articles is another effective method of increasing PR. Select the area of interest and then write and publish articles in online journals and blogs. Sign off with a link to your website and in this way you can increase traffic to your website.
Join forums – Participating in forums is yet another efficient method of getting a good back-link to your webpage. This has got twin benefits of getting a good backward link as well as getting qualified visitors to your webpage. But one should make sure that the forum is related to the website in some way. By having a link to your website in the forum, more people will see your website and thus you will get a better presence among netizens.
Link Exchanges – One of the most popular methods of getting a back-link and hence increasing PR is link exchange. Here websites exchange their links with similar websites and thereby get an inbound link. But it should be noted that, by doing so, a website is giving an outbound link to another website; thereby letting off some advantage of this link exchange. This is because while an inbound link increases the value associated with the PR, an outbound link decreases the value.
Newsletter and article exchanges – Exchanging newsletters and articles among related websites is a very good way of getting back-links. This can be done by making arrangements with related websites to swap articles and newsletters. Article exchange is similar to link exchange except that it provides a contextual link.
Internal linking – Internal linking is a way in which different pages of your websites are linked to each other. If your home page has a good PR, you can transfer some value from the high PR to other web-pages of your website by linking the internal pages with the high PR homepage. So, instead of going for outbound links on the homepage, you can link the homepage to internal pages of your site and use these to increase your PR.
Keyword in text links – One very important aspect, often missed, is the importance of keywords in the text links that you give during link exchange or when including your text link as a signature in articles and newsletters. Whenever you give a text link of your webpage, make sure that you are including your most important keyword in the text link. This will help you in achieving higher page rank as there are more chances for the Google robot to find you in the web world.
Avoid keyword stuffing – One of the most infamous methods of Black Hat SEO is keyword stuffing. Genuine website promotion efforts should always avoid doing it as it may result in penalization by Google and other search engines. PR can never be increased by keyword stuffing and doing so will only lead to elimination from Google listings and results. Google bots are capable of differentiating between genuine content and spurious content.
Avoid link farms – Link farms are sites which are meant exclusively to link to other websites and though it may be the cheapest means of getting a backward link, subscribing to it may result in a ban from the search engines. So, it is always advisable to decide against joining a link farm.
The quality and quantity of inbound links and the excellence of content are the two important factors that determine the page rank of a webpage and hence all efforts towards enhancing the PR should be channeled towards attaining these goals. So, anyone looking for a higher ranking for their website should first concentrate on creating a content rich website and then promote it wisely through link building strategies.
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