Today, the world is dominated by the power of knowledge and information. The ones without said information are sadly left behind in the increasingly competitive and globalized environment. What do you do when you need information about something? Yes, you ’google’ it. Today, Google has become synonymous with information and revolutionized the way we access knowledge. It’s quick, it’s accurate, and makes things so much easier.
Founded by Larry Page and Sergey Brin in 1998 with financial assistance from Andreas Bechtolsheim (co-founder of Sun Microsystems), Google has been very successful in organizing the world's information and making it universally accessible and useful. So how did Google spin this success story? Read on to find out.
Father of all Search Engines: Google has become a leader in terms of volumes of information generated per search, relevance, and quickness of the search results. These parameters are of critical importance for success of any search engine and Google has outperformed its competitors in its own unique manner.
Unique Technology: Technology is the backbone and strength of any web based service company. The ‘uniqueness’ and ‘impossible to replicate’ factors are critical for the success of any technological application and Google has mastered these factors. Google’s popular ‘Page Rank Algorithm’ is unmatched in the search engine context in producing results which are integral as well as independent.
Google’s Innovative Spirit: Google’s indomitable innovative spirit holds a lot of significance in making it such an undeniable part in the life of any individual today. Be it Gmail, Youtube, Business Suite, ad sense , ad words, Google news or Google Maps ,they all facilitate comfort and convenience in one’s life.
Exceptional Business Model: Google has a unique business model where 99% of its revenue is generated from ads. It popularizes its products (or rather services), which increases traffic, reigning in more advertisers, who are the primary source of revenues for Google.
Human capital: ‘It is easier to get into the CIA than Google’ is an old Silicon Valley joke. The quality of human capital of Google can be easily assessed with the numerous (7-10) rounds of interviews that an individual is subjected to before promising him a post in the coveted ‘Googleplex’.
Employee oriented: Dry cleaning, fancy haircuts, laundry service, massage parlours, gyms, fine dining, and commuting services are just some of the amenities made available to Google employees. This makes Google the dream workplace which in turn translates into more dedicated and committed employees.
Empowering employee creativity: The fact that creativity can only be nurtured and not forced out of an individual has been aptly understood and adopted by Google. An instance of this would be the 20% of the paid time that Google employees can devote for their own pet projects and research. A manifestation of such creativity can be seen in the form of ‘Google News’.
Leadership: Since Eric Schmidt joined Google as CEO and Chairman in 2001, Google has grown exponentially under his stewardship. Good leadership is an indispensable factor for the success of any company.
Responsive to change: With the launch of products like Gmail, Google news, Google maps, Android, Orkut, Youtube, and Google business suite, Google has demonstrated its inherent adaptability to the changing needs and environment.
Addictive to use: Unlike its competitors, Google websites are more user-friendly, clutter free and devoid of any annoying ad banners. It creates an understated appeal and a rich experience which drives in users again and again.
Apart from these, Google tools like Google Flu trends, Google Powermeter and other philanthropic activities that are constantly undertaken by Google have helped it in its image building and global brand success.
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Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in May, 2010. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.
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—About our writer:
Apurva is an engineer with an MBA in finance from Mumbai University. She is currently pursuing a CFA degree. She has experience in writing on a variety of topics such as technical writing, business writing, presentations, creative writing, essays, case studies, term and research papers and more.
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