Trends in Content Writing for 2007

chillibreeze writer — Nandita Shukla

In the recent years of globalization, content writing has found a firm rooting in the Indian outsourcing scene.

Globalization calls for a global approach and acceptance in all walks of life. Businesses are expanding horizons and foraying to newer global markets. The world is their market!

In a globalized era, businesses have adapted to leveraging skills and services wherever available, regardless of boundaries. With its high quotient of English-literate people facilitated further by the growth of communication technology, India has emerged as a favorite destination from both the quality & cost perspective.

Content writing goes beyond the realms of technical writing - it also encompasses fiction writing. That involves strong strains of imagination and creativity in addition to subject knowledge.

While content writing can be anything ranging from web content to copywriting for publishers, the scope of the content writing business coming into India is largely limited to technical/ academic writing and that too for web based articles. Success in this kind of content writing depends on the content writer’s ability to let his personal taste or style preference take a backseat, and write in a way which his audience is able to identify with. Having successfully exemplified this, technical writing including academic writing is steadily being outsourced to India.

Further, the growth of the Internet has made a web presence crucial to businesses. With this, demand for Content writing comprising of technical and website writing is expected to grow steadily.

In the meantime, organizations have begun to realize that by outsourcing their content writing, they can focus on their core competency areas.

India offers professional content writers and firms with dependable content writing Services at affordable rates. Professionals from various professions are increasingly getting into content writing. This aspect coupled with continued cost effectiveness will ensure continued content writing business to India.

Outsourcing organizations increasingly prefer to have one source that coordinates several freelancers. With this, the industry can expect establishment of professional companies that consolidate and provide a platform to freelancers. Rex Baldazo (Sr. Editor – Builder.com) while sharing the news of outsourcing content writing to an Indian firm, is cited to have said from his Kentucky office that, "..one of the benefits is dealing with a single source instead of having to deal with a number of freelancers."

The time zone difference between India and the US works well since feedback that has been sent in the evening from the US gives a full day for the content writer to work upon and revert by evening (India time) which is actually the next day’s morning in the US.

Considering that any form of cultural writing (e.g. story books for Children’s educational material publishers) requires a fair understanding of the culture and nuances of the country/ society at which the writing is targeted, this is an aspect that the Indian writers are yet to evolve. It is one thing to research cultures on the web but quite another to have a hands-on understanding of a particular culture, habits and society. For gaining the finer perspective of a society, a well traveled writer will always have an edge over the web-traveled writer. Therefore, the content writing business available to India will mainly be technical writing.

Content is about matter which is the soul of writing but design will also be a key constituent. Originality, crispness and interest binding capacity will be the major yardsticks to keep the business coming.

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Nandita writes for chillibreeze.

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