10 Best Reasons for Corporate Communication Auditing

chillibreeze writer — Florence Gonsalves

Good communication is very important for the success for any modern corporate. Recently, a study found a 10% increase over two years in companies using formal communication metrics. 71% of respondents on another survey said their communication goals directly link to business goals.

Hence, corporate communication audit becomes very important to ensure that the business goals are being achieved. A communication audit is a systematic research method that identifies the strengths and the weakness of current internal and external communications. A communication audit has become very essential in today’s business environment. It doesn’t really need to be cost-prohibitive. Yes, it costs money to conduct a thorough audit upon which the business leaders can base their decisions. Basically, the reasons for auditing can be grouped into 10 different reasons:

1. To see how past communications were handled.
2. To see what the key audiences know about the business, service, product, organization, and their needs and how they prefer to be reached.
3. To see the strengths and weakness in current communications programs.
4. To see what are the opportunities for future communications.
5. To see what are the current goals and objectives for communication.
6. To see whether the messages are clear and consistent or do they have a coordinated graphic identity?
7. To see if the messages are reaching the key audiences and moving them into actions.
8. To see what do the customers think of the communication.
9. To see how to make the communications effective in the future.
10. To see the key areas where the hard works needs to be implied.

A communication audit examines and recommends improvements in the way an organization communicates internally, among its staff, as well as with its members. Based on the results of a comprehensive communications audit, a set of recommendations is developed. The goal is to have an integrated set of communication tools to both inform and develop leaders.

 

 

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Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in October, 2011. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.

 

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—About our writer: Florence Gonsalves is a student of Journalism and Mass Communication. She is a freelance writer based in bangalore.

 

 

 

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