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Alternate epublishing: How to Succeed with Mochila
chillibreeze writer —Vilasini Kumar
Are you a publisher of a magazine, or a newspaper, or a newsletter and think that the only way to sell the product is as a complete package? What if you were to be told that you have a market for each of the articles in your publication, either singly or all together?
Are you looking for quality content to add to your website and dream of featuring syndicated material from reputed publications, but the cost is a deterrent?
Are you a website owner generating articles, case studies and white paper of quality and would like to find a wider market for the same?
Are you an advertiser wanting to showcase to an audience, which comprises the well read, the choosy and the quality conscious?
You have heard of brand names in products, but did you think that ‘branded content’ was possible?
You have heard about Audio and Video on Command. Are you ready to provide or access ‘content on demand’?
Well, the answer for all these questions may well be in Mochila.
The name is intriguing, but a little research tells you that it is fitting. A Spanish word for knapsack, Mochila was used to carry letters during the 19th century, on what was called the pony express. (http://www.xphomestation.com/mochila.html) Mochila was a leather cover over the saddle and had pouches in which the mail was kept locked, physically transported and delivered, between the mid-west and California. The present day avatar of Mochila is as a transporter of content, over the Internet, to and from a supermarket for syndicated content.
Mochila will be a name to watch out for, over the next few months. Tapping into the $2 billion market for articles syndication, Mochila aims to create an online store of content. Imagine this – you can browse the shelves according to the category, pick up content that will add value to your publication or website, ensure authenticity by scrutinizing the ‘developer’s background’, pay at the checkout counter and publish it in your web page immediately. It will truly empower publishers. The idea of content syndication is not new, the RSS feeds being a popular tool, but Mochila seems to be a value-added model, targeted at the well-known publishers and quality websites.
In the words of the CEO, McAllister, "People want to get any kind of content they want, anywhere, anytime, by any kind of device. We are helping media companies transform their business operation models to seize that opportunity." (http://www.iht.com/articles/2006/03/27/business/wires.php)
The Mochila model – in simple terms:
Mochila provides shelf space and invites content developers to fill it with content, build the inventory and create the product line. At the same time the invitations goes out to potential buyers to come to the store and browse. A third category of invitees is the community of advertisers. Seems a win-win solution for all the players. This is such a simple model that it may not be long before many others enter the fray. Mochila expects the leading wire services, newsprint publications and websites to place their products for sale.
The advantages to a seller:
The advantages to a buyer:
Opportunities for Advertisers:
How does one shop in the Mochila market place?
Note: The cost of the article will depend on the length of the article and the projected circulation etc.
How does one place ones ‘wares’ for sale on Mochila?
Seems simple. The steps:
Note: Only members have this privilege
The people behind the venture:
Headed by Keith McAllister, who has over 18 years of experience in CNN, the group behind the venture brings with it expertise in the area of business media, publications and software.
Early bird members:
Some of the notable early sign ups are:
How to make Mochila work for you:
Note: Joining this group would mean increased visibility. Take stock of what you need to do, to make your website stand out as a professional and a dependable one. See what is the brand image you want to create for yourself.
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