Corporate communication is all about communicating effectively and profitably with people within and outside the organization. It can essentially be divided into two types namely:
Internal Corporate Communication
External Corporate Communication
Internal corporate communication
As the name implies, internal communication is communication among people within the organization. It conveys information to employees, managers and stockholders within the particular company.
External corporate communication
External communication involves communication with external corporate entities such as stockholders, suppliers, competitors and other organizations.
Top 10 Best Solutions for Improving Corporate Communication
1. Weekly Reports
Weekly reports are one of the best and effective ways of communication by the subordinate to the supervisor. These reports are created weekly once which includes all the information about the tasks that were achieved and not achieved for the past one week. This helps the supervisor to know how their project is coming along and the necessary steps are taken according to it.
2. Staff Meetings
Meetings play a major role in building the business. It's through staff meetings that every member of the team gets an opportunity to express his views and participate in collaborative decision making. Staff meetings should be short enough to keep everyone attentive, yet long enough to be productive.
3. Electronic Communication
Electronic communication within organizations can be achieved through numerous ways such as intranet, electronic mail, video conferencing, CD Rom etc. Depending upon the nature of the message and the goals to be achieved, an organization interacts with its various constituents such as employees, customers, partners and others in different ways.
4. Crisis Communication
Crisis communication aims at protecting the reputation of the organization and maintaining its public image at the time of crisis. Examples of crises include criminal attacks, media enquiry, government investigations, and so on. Organizations need to manage a strong emotional response effectively and be well prepared to face such unseen extreme situations.
5. Corporate Product Advertising
The main objective of corporate advertising is to build a firm's corporate image, reputation and name awareness among the general public or within the industry. It’s one of the promotional strategies that are used to cultivate positive reputation among the customers. Product advertising aims at branding the product either by pioneering advertising, competitive advertising or by reminder advertising.
6. Media Relations
Media Relations involves the participation of various media (such as TV, radio, newspapers, internet, etc) to inform the general public about the organization's mission, vision and policies in a positive and consistent manner.
7. Image and Identity
Corporate identity is concerned with the visual aspect of the company's presence. It expresses the company's approach to business, its values and business culture. Corporate identity enables the company to build recognition and loyalty among customers. Corporate image is the mental picture that springs up at the mention of the firm's name. This includes corporate designs such as company logos, collaterals, dress code etc.
8. Newsletters
A corporate news letter provides information on new clients, corporate announcements, product launches and much more to their employees and clients on a continual basis to keep them informed about the weekly or monthly updates. An online newsletter provides inexpensive method and also reaches everyone in a faster manner.
9. Feedback Policy
A feedback policy is an established complaint or suggestion policy that promotes both communication and positive employee relations. It gives a clear idea about employee's goals, required outputs and how the success of the contributions will be assessed.
10. Investor Relations
Investors play a major role in determining the company's revenues and growth as they facilitate the flow of funds. Investor relations can take many forms such as meetings with investors, company new-releases, annual reports and websites.
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Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in October, 2011. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.
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—About our writer:
Vijayalakshmi is a freelance writer interested in writing IT related articles. She holds a master's degree in Information Technology and Management. She has 2 years of experience as a Java developer. She has recently taken up a post graduate diploma course in technical writing. She is interested in writing, reading blogs, and cooking.
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