Top Training Priorities in
India Today

chillibreeze writer — Nishad Bahulekar

>> Read more

Introduction
Today, India Inc. is thriving in the information age with immense prospects of globalization. It is time Indian managers learn to leverage these prospects for individual and economic growth. Indian managers have to do this by appreciating the cultural differences among super power nations such as USA, China and Japan. These cultural differences make these competitive nations strong. Their new strategies based on integrity and rich heritage make them able to accept the corporate challenge of cultural diversity. In the era of digital marketing, many budding entrepreneurs and multinational giants have broken the cultural, social and economic barriers to become world leaders. Indian managers need to rise above the barriers of superiority vs. inferiority, caste, creed and vertical hierarchy in the organization.

Let us discuss five factors that could be the top training priorities for the Indian managers:

1. Know your customer
This is easier said than done! When we speak of market segmentation and competitive strategies, the crux of the matter is ignored. Indian managers should be trained on proactive adoption of customer trends. The market place is changing at a very fast pace. New ventures are being established; when one market player comes up with an idea other competitors adopt it in their own way. Just take a look at the Pepsi Co Ruffles Lays campaign and other campaigns followed by companies such as Parle’s Hippo and a niche created by Kurkure. This tells us that competition is not only among two players producing the same product but it is getting complex. When one player like Mac Donald markets its burgers in the Indian market, a player like Jumboking starts producing a product such as Jumbo VadaPav. The unique point here is that VadaPav is an Indian dish that is marketed like a American burger by changing its size and taste.

2. Know your technology
Marketing in the 20th century is not just mass production and celebrity advertising. Marketing the product in current times has got a lot to do with social media marketing by using platforms such as facebook and blogging. Selling a product needs thorough understanding of the B2B platforms in the ecommerce industry.

3. Understanding the competitor
Competitiveness is not just about price wars and unique selling propositions. Competition is been created on all levels - Product innovation, Outstanding customer service levels and Developing niche products.

4. Importance of branding
The concept of branding is not limited to particular nationalities and market segments anymore. Branding is done on a global scale by many companies. For instance, Mac Donald has introduced spicy burgers that match the taste of the Indian consumer. Branding has lot of significance in new age marketing. Creating brands is all about establishing a presence, more so a global presence now.

5. Acknowledging the brand
What worked yesterday is history, today there is a new star on the block. Even Indian film industry (bollywood) directors and producers have adopted this branding concept. Today, film stars such as Shahrukh Khan and Amitabh Bacchan are brands!

The Indian manager is required to acknowledge the concept of branding at all times. The customer is introduced to a new brand in following stages: a) Know the brand, b) Understand the brand, c) Use/Experience the brand, d) Accept/Reject. The movie Ghajini became a block buster and many movies with a similar pattern such as Singham, Dabangg, and Bodyguard followed.

On the basis of the five factors mentioned above the training curriculum for Indian managers could be designed on the following subjects:

1. Global branding strategy
2. Business Integrity
3. Decisiveness using new tools such as digital media and abstract thinking philosophy
4. Global competitiveness
5. Identifying gray areas and addressing them with experience of senior personnel and new-age innovative minds

In conclusion, current trends such as Global competitiveness, Global branding and new-age training methodologies are areas which need to be thoroughly explored. Indian manager is at the forefront of creating a new success story. The new success story can sustain on the current trends mentioned earlier.

 

 

Editor's note: Most articles submitted to Chillibreeze go through a selection process. Only 30 percent of submitted articles are accepted for publication on the Chillibreeze.com featured article list. All accepted articles are edited and proofread for glaring errors of punctuation and grammar. Sentence structure is changed in certain cases and sometimes, entire sections are rewritten. If you notice any errors that have slipped through the cracks, do let us know! (Email us at info at chillibreeze dot com).

Chillibreeze's disclaimer: This is a contributed article and was published on Chillibreeze in November, 2011. The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article. The relevance of the facts and figures cited (if any) could change after a period of time.

 

More on Chillibreeze.com

Related links

Indian Management Personalities - A Synopsis
Evolution of HR Practices in Indian Corporate

 

 

Other popular articles on Chillibreeze

Best Companies to Work for in India
Ten Grammatical Errors Often Missed
Five Must Have Qualities of an Editor
Top 10 Communication Skills Needed In India
Training that Can Enhance the Employability of Indian Professionals

Out of 5 “chilies”, our editorial team gave this article...

---

—About our writer: Nishad Bahulekar is an MBA from National Insurance Academy, Pune and a diploma holder in technical communication from Technowrites Pvt. Ltd. Nishad is a Pune based freelance content writer taking up jobs in the areas of content writing, academic writing, copy writing, corporate communication and book writing.

 

 

 

>> Read more articles written by Chillibreeze writers:

1. Articles related to Content and Outsourcing
2. NRI and Expat Articles
3. Potpourri
4. Travel Writing
5. Book Reviews and Interviews

More resources for Writers on Chillibreeze.com Chillibreeze offers Indian writers the opportunity to work on customer projects. We are also India’s biggest writer network and a one-stop shop for Indian writers and editors. The writers’ section on Chillibreeze offers freelance writers and editors a variety of tools to advance their careers. Resources for writers include: Assessment of your writing, editing and proofreading skills Writing courses Expert Feedback on your article An opportunity to promote yourself on our website Top websites for Indian writers Tips and resources for Indian freelancers Book Publishing services And more……………….. Explore our writers’ section using the links on our left-hand side menu.