Manage content, media and tech teams to enrich web sites to increase exposure, credibility and sales. The job involves coordinating and driving these team to improve functionality, user interaction, navigation, graphic design and content of several ecommerce web sites. First preference will be given to those with family in or near Shillong India.
RESPONSIBILITIES
Bottom line: Increase product sales and generate high quality customer enquiries.
Efficiently manage 4 teams maximizing the potential of each person.
Making finding, selecting and buying our ecommerce products easier.
Inspire, encourage, coach and motivate high performance from up to 10 people working under your leadership.
Generating customer feedback, reviews and new product suggestions.
Improve the number of return visitors, repeat and referral customers.
Create innovative surprising customer experiences like interesting demos, smart follow up mails, and live pop up support.
Fine tune the appeal and credibility of products, website design to improve the overall perception of products and services.
Monitor and implement best ecommerce practices as well as track and stay ahead of competitor innovations.
Ensure the technical performance, stability and security of company web sites.
Drive continual ongoing improvement to e-commerce operations, processes and results.
Collaborate with product develop teams, operations and sales managers to proactively gather and understand customer needs to fine tune product design.
Gain deep understanding of company products and create optimization strategy that defines what products to improve emphasize or develop.
Identify and track metrics to make improvements in website based on usage, keyword, and traffic patterns.
Utilize Google webmaster tools to test website performance and implement improvements to maintain high scores.
Produce weekly analysis of sales and web analytics data - web traffic, web path analysis, abandonment rate, keywords searched, conversion ratio.
REQUIREMENTS
Must have skills to influence others to achieve project goals.
Driven to aggressively increases sales taking market share from competitors.
Detail oriented and focused on quality within deadlines.
Excellent project management and communication skills.
Digital marketing and ecommerce experience.
Experience with organic search, and content optimization.
Aptitude to suggest and implement strategic ideas and inspire commitment.
Ability to implement emerging easy to implement web technologies.
Good intuition for strategic direction.
Should know limitations of technologies to select best rapid solutions.
Must be familiar with the dynamics of Google algorithms, community building, social media, user generated content, branding and more.
Experience with Word Press, Dreamweaver, Magento preferred.
