Tutorial: How To Outsource Content to India
Lesson 7: What are the Potential Cultural Issues?
chillibreeze writer — Trixie Asirvatham
India is so different. What are the potential cultural problems?
Although most Indians speak good English, some barriers due to cultural differences can arise.
You will find that Indians are easy to work with and your experience with outsourcing content to India will be a positive experience.
Generally many cultural differences are fading as globalization merges people from cultures around the world. Recently, India has seen an outsourcing boom primarily due to cross culture trends.
However, there are many cultural differences to discover. Knowing these will make your outsourcing relationship just that much richer. We suggest you go to the cultural tips section of www.stylusinc.com to get a deeper understanding of some of the issues.
Some of these issues appear in the delivered product. There are subtle nuances that are just very hard to learn completely. For example it is very hard for an Indian writer to write funny advertising copy for an American audience. The super bowl commercials are funny to an American audience. Again, don't expect a non - American to laugh at Far Side cartoons. However it is much more likely that an Indian can write for an American audience than an American for an Indian audience. Because of TV and other influences Indians are familiar with American culture.
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