We see life in colors. It is one of the most powerful communication tools. It can set a mood, showcase priorities, or build a powerful brand identity. Especially so in presentation decks. Picking the right colors for presentations is as important as the actual content. It can make or break the deal!
Each color has a meaning and significance of its own. For example, Red invokes strong, bold, vibrant feelings whereas Blue signifies cool, calm and so on. Presentations tend to capitalize on the emotions colors invoke. Most often, there is a mismatch between the content and the colors chosen.
Colors Make or Break a Concept
A slide that makes the right use of colors communicates instantly with the audience. It easily conveys the message in just a single glance. A slide with awful colors makes it hard for the eyes to read and to grasp the underlying idea. Sometimes important messages risk getting missed out or even ignored due to a colorful distraction.
Use Colors for Brand Building
Colors are powerful brand tools. A single letter “M” in that all too familiar shade of Yellow in a red background is enough for the brain to make a connection to McDonald’s. It triggers instant memories and connections of yummy treats and Happy Meal freebies.
Colors Trigger Moods and Feelings
A study Exciting Red and Competent Blue points out the impact of colors, especially in branding and marketing. The studies recognize the role of colors in building consumer brand perceptions. And most important, the study also shows how colors are the handiest tool in a Marketer’s kit. Colors can influence brand likeability, alter purchase intent and bring in more conversions.
Add color to your presentations…oh but add them wisely to make an impact right at first glance.