Our job as PowerPoint presentation designers is to enhance the visual appeal of slides in a way that helps the end user understand the content of the slides easily. While doing so, we sometimes miss out on the most important aspect – the end user.
When at work, we PowerPoint designers become so engrossed with the designing aspect that we become self-absorbed and think only of ways to make the slide design fit our concept of what looks good and what doesn’t. And in this way, we move away from the actual requirement.
When I discussed this with one of our senior designers, I got some excellent pointers which I am sharing here.
I was told that a presentation is a way of telling a story through visual content. Our customers want their presentation to be communicative and visually connect with their end users. For this to happen, we designers need to understand our customers’ needs thoroughly. We can do that by doing a few simple things methodically.